Designed by Media Smart Academy in collaboration with INSIM, this training immerses you in the world of artificial intelligence applied to digital marketing.
Learn how to automate your campaigns, create high-impact content, and analyze data efficiently using tools like ChatGPT and advanced marketing automation platforms.
- Understand the role and opportunities of AI in digital marketing.
- Generate original and consistent marketing content in seconds.
- Structure and launch a fully AI-powered marketing campaign.
- Personalize marketing actions at scale using data.
- Build a real-world project: a fully automated AI marketing mini-campaign.
Master hyper-personalized, automated, and data-driven marketing.
- 40% Theory
- 60% Practice
> 04 days (5 hours/day)
> 2 months (part-time)
Certification: Official state-recognized certificate