Co-organized by Media Smart Academy in collaboration with INSIM, this intensive program is designed to help you launch, manage, and scale a professional online store using the latest sales, marketing, and automation tools.
From setting up payment systems to running AI-powered ad campaigns, you’ll master every step of the e-commerce journey.

What you’ll learn :

- Payments & Logistics : Integrate Stripe, PayPal, or PayPlug; configure delivery zones, rates, and logistics.
- Customer Management : Order tracking, after-sales support, and customer relationship tools.
- Digital Marketing & Acquisition : Build sales funnels, optimize product SEO, email marketing (Brevo/Mailchimp), newsletters.
- Smart Advertising : Facebook Ads, Google Ads, and AI-driven campaign optimization.
- Social Media Strategy : Create visuals with Canva, develop product storytelling, manage Instagram, Facebook, and TikTok pages, and build an editorial plan.
- Data Analysis & Optimization : Track visitors and sales via Google Analytics, use Facebook Pixel & Meta Business Suite, adjust campaigns based on KPIs.
- Practical Projects : Build a fully functional store, set up payment & delivery, create a complete sales funnel, launch a simulated ad campaign, and analyze results.

Goal:

Master AI-powered sales funnels and smart advertising for high-performance e-commerce.