Co-organized by Media Smart Academy in collaboration with INSIM, this course will help you master the strategies and tools that turn traffic into revenue. You’ll dive into high-performance campaigns, data-driven optimization, and conversion-focused marketing , so every click counts.

What you’ll learn :

- SEM & Programmatic Ads : Plan, launch, and optimize targeted campaigns on Google and programmatic platforms.
- KPI Optimization : Track the right metrics and improve ROI through actionable insights.
- Retargeting Mastery : Re-engage visitors and guide them back to purchase.
- A/B Testing : Experiment with headlines, visuals, and CTAs to discover what converts best.
- Conversion Strategy : Build funnels that transform prospects into loyal customers.

Goal:

Turn every click into a loyal customer.